A humorous and self aware take on the hyper influenced influencer driven culture that festers on short video apps and their brethren, William Sanford’s satirical and experimental electronic tune ‘Do The Buttrack’ quite explicitly takes the piss out of it all. It’s a meme song without a doubt, one that exists in absolute opposition to the overwhelming presence of annoyingly catchy but irritatingly mundane pieces of dance music. With each song that goes viral having an accompanying short dance to go alongside it, Sanford offers one that’s ridiculous yet practical given the sheer volume of moves that lead to pants on the ground.
As he puts it, ‘And thus, another non-event was born.‘ It’s meant to be outlandish and hilarious and Sanford succeeds in doing so with seemingly effortless ease. Virality exists when you’re obnoxious, and through an electric and experimental beat, Sanford has got his own viral joke into the mainstream.