As I’ve already elaborated on once before, Gina Williams is as close to a definition of accomplished eclecticism as you can possibly fathom. The artist who has a career that spans decades has a genre defying collection of records and performances that also take you through numerous languages. A life in complete immersion of the music industry has given her a unique insight into so many styles and sounds, something she’s more than eager to bring to life through albums that span a gambit of creativity and excellence. Part of her latest five album exploration into five distinct sounds, ‘We Need to Love’ sees Williams embark on an electro-pop journey this time.
From the opening notes of ‘Ring My Bell’, Williams immediately reels you into her electro-pop exodus. It’s got the echoes of 90s and early 00s synth work, a euphoric optimism layered all over it. The same undying positivity and joy continues throughout the project, with ‘We Need to Love’ bringing out similar levels of upbeat enthusiasm and love. The ten track EP uses predominantly commercial pop driven soundscapes alongside experimentation with synthesizers and vocal inflections to craft a record that brings you the nostalgia of dance music from the early 00s into something palatable for today.
Gina’s talent goes above and beyond what a normal musician tends to work in. She doesn’t limit herself to four walls, a box, or any limitation that would be considered standard. Pop, rock, electronic, and everything in between — there’s nothing that the Canadian multi faceted artist won’t experiment with. Explore her new records in their entirety now!