Celebrating your accomplishments with confidence is the mark of an artist who knows their own potential. ‘Careful’ by Irish hip-hop artist Craig Cooney is a track which does exactly that. Releasing music after an eight month long break, the highly anticipated upbeat song, blending hip-hop and drill, establishes Craig’s view of himself in the hip-hop world. It represents conviction and faith in his ability to be the best he can be while staying true to who he is, unlike those who pretend to be something they’re not in order to sell their music.
With verses commanding your attention, it is a track that was produced by Chris Kabs. Craig’s flow over the lively beat fits together like they were meant to be, and the addition of London-based artist Hxney’s delicate vocals elevates the track with beautiful harmonies in the background. He talks about his choice to not be limited to one particular style on the track, and it really puts into perspective that being real and having fun doing so is the primary goal for him. “They hate that I’m real and I say what they can’t that’s why they won’t rate Craig” he raps, drawing attention to rappers who fake it and his refusal to take shortcuts to reach the top like them.
‘Careful’ is a song full of ambition and flair, representing Craig’s potential for delivering versatile hits. The perseverance to make it while upholding his own principles gives his music a noticeable character. Unapologetically honest and completely aware of everything that is yet to be achieved, ‘Careful’ is Craig’s way of taking a moment and assessing where he stands today. Definitely check it out if you wish to appreciate a hip-hop track with strong lyricism, amazing production, and a relevant lesson on how to carry yourself in life.