The first of a three single release flow that Fritch is planning prior to their latest album, ‘We Lose Our Cool’, is a soundscape that is innately luscious, brooding, and domineering even. There’s an atmosphere that’s slow, an enveloping wave of silky production and low, gloomy moods. What begins as a warning of a love close to loss in the heat of an argument’s cool-off, slowly weaves into new sets of textures. In complete dissonance to what the name might suggest, ‘We Lose Our cool’ is the epitome of calm. It’s serenity in a track, a beautiful and melodic piece of piano driven darkwave music that has you in pure bliss.
On the foreground, there’s a static production sound that is almost sedative in nature. When listened to with headphones, it leaves no room to think, to imagine, or to wander off. It grips you with force, delicate yet commanding, and has you bask in its soundscape without diverting your attention whatsoever. Yes, there may be an ambient style to the track in some sense, but it’s far from what I’d call background music. It’s meditative music, one that gives you a transient feeling of absolute spiritual bliss.