Like many an artist in the past year or so, JOIE GREY’s rise and traction can be largely attributed to his success on short video player TikTok. It’s not hard to see why. Untitled, his latest release, is a delectably melodic song filled with moments that are bite sized and addictive to stick right in the middle of a thirty second reel or short. Strangely enough, Untitled was actually recorded five years back and released in 2019! If that isn’t testament enough to the power of virality, then I don’t know what is.
Now re-released as a two part single with a slowed and reverbed version, Untitled could be the catalyst for this emerging r&b and pop artist to start striking a chord with new audiences through his sumptuously smooth production and atmospheric vibes.