LA.MIMI is as much a musician as they are a visual artist. The Karachi based interdisciplinary artist has a talent and passion to create music that is truly audio-visual in nature, a desire to create a truly immersive experience that draws the listener in to be a viewer as well. With only two years of music training under their belt, they have developed a sound that’s’ incredibly accomplished by how luscious yet stripped back it’s able to be. LA.MIMI has an atmospheric feel to their work, one that’s transportive and ephemeral.
On M.BRYO, the experimental electronic pop artist breaks multiple boundaries to create an album that draws you in and soaks you in its energy. ‘Waste Another Day’ opens the album with a melancholic and heavy key based entry. A late night piece that sounds perfect for laying back and embracing the energy around you. As they begin to sing, ‘I can’t feel a thing’ , the synths start to overwhelm the song giving it a momentary feeling of euphoria. ‘Deplete Light’ starts with a strangely funky bassline before a louder, more broader static noise starts to take over. Here, LA.MIMI lets production take centre stage. Their vocals serve as inflexion points almost, allowing the more drastic shifts in the song’s energy take place.
https://www.youtube.com/watch?v=8ag5g_aKzso
The third track on the album, and the one that’s got a full video featured alongside it, ‘Holdin” is best experienced with the visuals. It is entirely mesmerising, carrying with it an atmosphere that is as heavy as it is weightless. You feel at once sinking, at another moment floating. There’s also some merit to hear it without the visuals though, simply allowing yourself to completely shut off and focus on the minutia of the soundscape being created around you.
After the more melancholic first three pieces, ‘All I Want’ veers a bit more to a more upbeat oddity. But the real sonic oddity, the one that’s filled with little pieces of noise that are somehow seamlessly blended into one another is the closer ‘Pure Love’. LA.MIMI’s ability to create entire soundscapes that feel so real and vivid almost leaves the visual component up to your own imagination. But, if their talent is so pointed and holistic here, I can’t wait to bear witness to a complete audio visual project that truly takes you as a listener and a viewer down a tunnel of their magic.
All in all, M.BRYO is an album you want to fall back on. Rather than be held back by any inhibitions, let the music take you where it may and see how you feel at the end of it. It’s a ride you’d love to get on board.
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