Millie Blooms is not hear to play around. The beat to Bounce Ya Necks might be one of the most standout, singularly different, and riveting production choices I’ve come across all year. It’s dark, sassy, and all about expression. The song itself is a beacon and anthem for empowerment and the experience of being a woman in the industry. The entire fixation of the male gaze on women in the industry, the expectations that women find themselves constantly having to shoehorn themselves into, and every other instance of challenges that constantly manufacture hurdles to succeed all find themselves rebuked here.
‘Bounce Ya Necks’ is a statement record. On one end, the importance of what Millie Blooms is discussing and bringing a light to can’t be stressed enough. On the other, it’s a simply riveting sonic experience that’s infectious from the moment you hear it. The innovation in production, flow, and delivery are all a marvel to witness. You can bet this one’s going to be playing on repeat in every hip-hop session I find myself in.