OWO may be based in Atlanta, but her latest project Seeds is an ode to her heritage — an authentic and immensely pleasurable rollercoaster of tunes that base themselves in African dance rhythms. Seeds can be best described as ‘Afro-Electro-RnB’, a wonderfully eclectic combination of all of those genres that even lift the grandiosity and performative brilliance of 70s rock. OWO is a crowd pleaser. She has a presence, a style and swagger that captivates any listener to fascinate themselves.
The self-evaluation and self-expression in “SEEDS” are based on the people that surround us and who we become. Songs contain hard-earned lessons ranging from vulnerability and sacrifice to the freedom of individuals from outside expectations. The track’s relatability across generations and cultures is lent to its strong, sultry vocal delivery over melodic Afrobeats and R&B tempos. SEEDs is all about OWO’s own perspective, her arrival into the music scene but also her matured understanding that this wasn’t borne out of nowhere. She had help along the way, and she’s immensely grateful for it. Her success has seen her open for afrobeat legend Burna Boy, an experience and achievement that most would kill for.
Songs like ‘Don’t Leave’ feature vocal harmonisation that’s honey dew smooth, easily and seductively grasping your attention. Sultry and sedative, it’s the kind of track to fall back on, to feel things to. Others like ‘Fam’ are more jovial, more celebratory in nature. You want to dance to it, to groove to it, and party with the best people you know. The single ‘Think You Are’ is definitely the contemporary hit, the one you can expect to be blasting on top 40 charts and clubs. ‘Wastin’ Time’ is my personal highlight, a more entrancing and consistent piece that has a rhythm that never relents but never goes too far over the top.
Seeds is a magical piece of afro r&b, where each track takes a different approach but remains a distinctively eclectic and poignantly refreshing wave. OWO is here to make moves.