If there’s one thing that The River has to set herself apart, it’s a swagger that’s quite surely unmatched amongst her contemporaries. On ‘Tick tock’, the Denver based electro-pop artist is out with perhaps her most addictive piece yet. It’s bouncy, slick, and effortlessly smooth. With production that just oozes style, Tick Tock has you absolutely engrossed while being wholly immersed in Alexis Marie’s slick and infectious vocal performance.
The ever so smooth and laidback energy of the song contrasts its overall message, which is a decrying of the constant hustle culture we’ve been sucked into. That fixation and obsession to spend every minute compulsively making the best use of our time inspired Alexis to write the tune. In fact, the tune itself was conceived amidst that toxic mindset itself. Nevertheless, Tick Tock serves as a quaint and ever so smooth piece of modern pop that most listeners would find delightful.