An exquisitely produced and emotively sung and performed track, Wild Fire’s ‘When It Wasn’t hits all the right notes. The immensely enjoyable anthem from this Texas based outfit is able to combine the same kind of emotional pull and raw authenticity you could expect to find from an Americana tune but drapes the production and arrangement into a larger than life boisterous pop single. That pitch perfect confluence, that singular moment where it’s able to combine the best of both worlds is what makes you fall in love with this addictive piece.
The song is about falling in love, but not in a traditional sense. When It Wasn’t is about the precariousness of thinking we are in love, the illusion of that feeling when it’s really just something transitory. A duo to look out for with song-writing talent in droves and harmonies to remember.